Key Performance Indicators (KPIs) turn the strategic goals in to measurable indicators.

KPIs are measures that can be managed and represent quantitatively the degree of fulfillment of the strategy.

KPIs answer the following crucial for any organization questions:

• How do we know that we achieve the strategy (or an element of the strategy)?
• How do we evaluate if our efforts towards the achievement of the strategy are efficient and in the right direction?